2012 Whole Foods Market Website Redesign (Proposed)

Role: UX + Visual Design

Organization: Whole Foods Market

Project: In 2012, Whole Foods Market was in need of a new website that better reflected the personality, warmth, and craftiness of our in-store experience. As part of the internal web team, I created initial wireframes and designs to be incorporated into a larger proposal to leadership for the website redesign.

Whole Foods Market Proposed Redesign

UX + Process

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